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Eyedea Committee

Masha Kiryanova (Co-Founder)

Masha works at Sankaty Advisors Bain Capital and is a former analyst in the Industrials team at Deutsche Bank, which focuses on providing M&A as well as other advisory services to corporate clients. Prior to committing herself to long, fruitful weeks of financial analysis, she was studying Economics at the London School of Economics and Political Science. She loves to read, to visit art galleries, to travel; and in her free-time will sneak away from the city for a  game of tennis, or a session of wakeboarding.

Marta Szczerba (Co-Founder)

Marta is an MBA Fulbright Scholar at Harvard Business School (2014-2016) and has been named one of the “35 under 35” women in business by Management Today. She previously worked as a Managing Director of ExanteDiet.com at The Hut Group and was a management consultant with The Boston Consulting Group. She graduated in 2011 with a First Class degree in Philosophy, Politics and Economics from Oxford University.

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Ann Hyams (Committee)

Ann works at Whitbread in Investor Relations having previously been part of their strategy team, which she joined after training as a consultant with L.E.K. Consulting. Ann studied geography at Oxford University, where she was also heavily involved in sport; as Ladies Blues swimming captain, and subsequently Secretary of the Women’s Blues Committee. Now in London, she enjoys exploring the wealth of exhibitions and entertainment the capital has to offer, but also enjoys the chance to escape for beach breaks, city breaks, or a bit of wild swimming across Europe.


Martha McPherson (Philanthropy/Charities)

Martha is currently studying for her Master’s degree in International Affairs, specialising in Energy, at Sciences Po, Paris. Before this, she spent two years as Communications and Marketing Director at educational access charity The Brilliant Club, and two years in strategic brand consulting at The Value Engineers. She graduated in 2012 with a first class degree in English Language and Literature from Oxford University. Martha enjoys travelling and has interned in the corporate planning department at Infosys in Bangalore, India as well as participating in the Study China programme in Jinan, China.



Lydia Zacharis (Committee)

After completing her Bachelor’s in Economics in London School of Economics and her Master’s in Management in London Business School, Lydia decided to embark on a career in her main field of interest, the Luxury Goods sector, sooner rather than later. With work experience at Swarovski and Quintessentially, she joined Harrods’ Womenswear Buying team for two years after graduation and is now working for Net-a-Porter’s respective team. An avid traveller, fashion and culture lover and inquisitive by nature she likes making the most of her time by discovering new places, things and people.


Linda Blank (Committee)

Linda currently works as a Strategy Consultant at Accenture, developing new digital and corporate strategies for retail clients. She holds an MSc Management degree from Imperial College’s Business School and a First Class Honours Degree in BA Language & Culture from UCL, where her dissertation was published. In the past she worked as a freelance journalist for the world’s biggest free shopping and travel guide SHOP, feeding her appetite for new things by finding the latest travel, shopping and eating tips in more than 50 worldwide destinations.


Isabella Gerber (Committee) 

Isabella is an extractive industry development consultant at Adam Smith International, where she has worked since 2013. She has implemented a number of oil, gas and mining projects in developing countries including Afghanistan, Nigeria, Kazakhstan, Mozambique, Malawi and Zambia for international organisations such as the World Bank and the European Union. Before this, Isabella completed an MSc in Management from Imperial College Business School focusing on global energy management. She also holds a BA in French and Arabic from UCL, which included a year abroad in France and Syria. In her free time, Isabella avidly practices yoga, enjoys exploring London, travelling and learning new languages.


Since early 2016, our event photos are captured by Victoria Metaxas (http://aurora-stories.com/)